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TikTok is now offering ad credits for new brands advertising on the platform. Sources: Statista 1, Statista 2, Statista 3, Statista 4, Backlinko, Business of Apps, AppAnnie, Hootsuite, Mediakix, Reuters, Builtvisible, InfluencerMarketingHub. Thus, the formula can be written as the following: ((Number of likes + number of comments + number of shares) / number of views) * 100%. According to Apptopia, TikTok was also the number-one download in the United States, with 94 million downloads in 2021 a 6% increase over 2020. Users between the ages of 16 and 24 rank Instagram as their top choice: 22.8% of males, and 25.6% of females. Next-level SEO training and link building strategies, 2022 Backlinko is a Trademark of Semrush Inc. The most followed person onDouyinis the Chinese male actor Chen with over 73 million fans in China. NBD, just the entire population of Helsinki signing up each day. Lets check out the current number of U.S.-specific users. Only Snapchat remains to be the social media platform with more popularity among US teens. Female users aged 30 to 39 years were the second largest user group, accounting for 13.8% of the video-sharing apps user base on the Android platform (App Ape). TikTok brought in $17 billion in 2019, a sizable revenue increase of over double the previous years $7.4 billion in 2018. Want to get a TikTok strategy going of your own? There are currently three other countries that have banned the app including Bangladesh, Indonesia, and China. PROVO, UTAH, WALLAROO MEDIA TikTok will have 750 million monthly users worldwide in 2022, according to Insider Intelligences forecast. is also a regionally known expert on the Enneagram, a method Longer videos are most popular with users in Vietnam, Thailand and Japan, while users in the US, UK and Brazil are most engaged with them. Heres what thetop-earning TikTok influencersmade in 2021: According to a report on TikTok stats published byApp Ape Lab,TikTokusers were on the app more times a day than any other social media platform. 26% are between the ages 25-44. Whether you love it or hate it, TikTok is increasingly hard to ignore. Even if your brand has nothing to do with finance, the growth of FinTok demonstrates that any industry can find a foothold in the app if theyre making quality content. And with the introduction of TikTok TV in November 2021, TikTok is providing users with more ways to watch video. With a rumored valuation of $110-$180 billion, TikTok & Douyins parent company Bytedance is now the worlds most valuable startup. Douyin is actually the original app launched by parent company ByteDance in September 2016, who rolled out TikTok for international audiences in 2017. Joseph B. Howell, Ph.D., LLC is a clinical psychologist who practices in Anniston, Alabama. WALLAROO MEDIA Without further ado, here are the most important TikTok statistics (we will continuously refresh this article as new data becomes available some data is directly from our TikTok contacts). In January 2021, TikTok had, Monthly Active Users in the United States TikTok now has, Among U.S. over 18, TikTok brought in 22.2 million mobile unique visitors in January, 23.2 million in February and 28.8 million in March. Lets take a look at the top video-sharing platforms by category views. 801.432.0850 methods, the established clinical tools of psychology with his understandings of spiritual growth. In his ground-breaking book from Balboa Press entitled; Becoming Conscious: The Enneagram's Forgotten Passageway, Dr. Howell reveals simple, yet profound ways to know our deepest selves and the other people in our lives. Salman Aslam is the Managing Director at Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. Here are the tips (and hooks) you'll need to get started. Want to know how the TikTok algorithm works? In a way, TikTok creators understood the younger generationin a much better way, and this could be evidenced by the fact that their initial target audience was users aged 18 and below. According to SensorTower estimates, the total number of TikTok downloads has reached 3 billion, making it the most downloaded app in Q1 and Q2 2021. However, the trend may change if what we saw recently becomes the new norm. But the engagement on TikTok is incredible. No wonder the hashtag #TikTokMadeMeBuyIt amassed over 7.4 billion views in 2021. TikToks Gen Z penetration is high in America, with 37.3% using the social media platform at least once per month. Grow your TikTok presence alongside your other social channels using Hootsuite. Instagram experienced a huge amount of growth in 2021. TikTok & Douyin is now in 141 of 155 countries, and comes in 39 languages. TikTok, the international version, had a release date in September 2017 following the acquisition of a video-sharing startup, Musical.ly. Usage varies by country. Its also the third year in a row that TikTok has held the number-one spot. Whats more, TikTok is expected to reach 1.5 billion users by the end of 2022. Its average session time of 10.85 minutes makes it the most engaging social media app available today. UK users spend the most time on TikTok, with an average of 27.3 hours. On average, U.S. adult users spent 33 minutes per day on TikTok, ranking it 2nd by daily engagement after Facebook with 35 minutes. It took Facebook and Instagram almost a decade to get a user base that size; it seems TikTok really knew how to work the social media growth playbook. These changes indicate that the ad landscape is shifting, and brands need to adapt to meet their customers where they are on each platform. Opens A user opens the TikTok app 8 times per day. 801.890.2591 Worldwide, TikToks user base is 57% female. According to parent company Bytedance, TikTok currently has 1 billion monthly active users. Thats even more impressive when you realize that they reached two billion downloads less than a year before. According to company filings, these are the latest figures highlighting its 1,157.76% growth since 2017 for TikToks international app (excluding Douyin, which is covered below). Something SUPER special happened in 2016. TikTok has recently created a $1 Billion Creator Fund. With over656 million downloads in 2021,TikToknow has a total of over 3 billion downloads globally. Contact us today by clicking here! Our commitment to education, your business, and the world, Manage incoming messages from multiple social channels, Stay informed about market trends and competitors, Promote your organic content and manage paid ads, Measure your results across all social networks. The second most viewed content category was dance with a total of 150.3 billion hashtag views (Statista, 2020). By clicking Sign Up, you agree to receive emails from Insider Intelligence (e.g. By 2025, it will approach 1 billion users. In response, TikTok announced updates to their Community Guidelines in February 2022 to improve safety. Overall, users spent $2.3 billion dollars in the app, compared to $1.3 billion the year before. In 2019, 323 million TikTok downloads came from India, 43.76% of the 738 million global installs that year. Since 2021, its surpassed Facebook Messenger to move into 6th place. TikToks own research into user behavior reveals their power of their influence over users shopping habits. In 2021, 43% of TikToks global audience ofTikTok was between 18 and 24 years old (Datareportal, 2021), as opposed to the 3.4% of TikTok audience that is older than 55. The #crypto hashtag also exploded, garnering 1.9 billion videos. When asked in the 2022 GlobalWebIndex survey how they mainly use TikTok, the majority of respondents answered: to find funny/entertaining content.. Schedule posts, learn from analytics, and respond to comments all in one place. In fact, TikTok amassed over 3 billion downloads and penetrated one-third of all social media users on this planet in less than four short years. TikToks ascent to global phenomenon has been incredibly quick. Trusted by employees at 800+ of the Fortune 1000. Other reasons that could be behind theTikTokaddiction are: As of June 2020, the most popular content categories on the video-sharing social appTikTokall have over one billion views. Time spent on TikTok is skyrocketing too. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. While Snapchat is still more popular than Instagram and TikTok among Gen Z, by 2025 all three apps are expected to have roughly the same number of users. These TikTok stats will help you tell the forest from the memes. They spend an average of a WHOPPING. Following a purchase, one in four users has made a post about their new product, and one in five has made a tutorial video. (You should!). Thats a wrap for my roundup of TikTok statistics. Interactive projections with 10k+ metrics on market trends, & consumer behavior. The ban in India was a result of the ban of other Chinese apps which the government thought was used to spy on its sovereignty. Douyin boasts 600 million daily active users (most apps use monthly figures). Get a data-packed chart with key insights on the biggest trends in todays most disruptive industries. In the U.S., the biggest TikTok age group in 2021 were 10-19-year-olds (25%), followed by 20-29-year-olds (22.4%.). TikTok hit three billion downloads in July 2021. Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic. When the two apps are combined, they reach fourth place on this list, ahead of Instagram and WeChat. But that change is bigger than just click-to-buy. Click here for amazing TikTok examples from brands. According to the TikToks Whats Next Report 2022, 88% of users report that music is critical to the TikTok experience. So why is TikTok so popular among the younger generation? In terms of time spent, TikTok is tied for second place with Facebook. The average time spent onTikTokis 52 minutes per day, with each sessiontaking about 10.85 minutes. If you want to get seen, youre going to need the right hashtags to boost engagement. INFO@WALLAROOMEDIA.COM. TikTok is not without its detractors: in the US, 34% of adults hold unfavorable opinions of the app, compared to 37% who have favorable views. China is the second-largest country for downloads for Douyin at 196.6 million to date; figures exclude third-party installs. Generally speaking, older demographics are more skeptical of the platform compared to younger ones. Eight new users join TikTok every second, with an average of 650,000 new users joining daily. TikTok by the Numbers: Stats, Demographics & Fun Facts, 1.5 billion installs on Android phones accounting for 75.5%, App Store has only generated 495.2 million downloads, 520 million views and over 43 million likes. in-app currency that users can use to send gifts, female users accounted for 61% of TikToks active user accounts in the United States, Teenage female users accounted for 16.4% of TikToks active user accounts, available in 155 countries and in 75 languages, millions of videos uploaded on the platform daily, an engagement rate of 5.30% compared to Instagrams 1.10%. Its no doubt that Bytedances app has crushed it, but its impressive how much. A lively and energetic speaker, Dr. Howell is a regionally known workshop and seminar presenter. Including text in your video is more than just a best practice for inclusive design. 81 LinkedIn Statistics You Need to Know in 2022, YouTube by the Numbers: Stats, Demographics & Fun Facts, ByteDances collection of apps, including TikTok, has a total of over, Bytedance,TikToksparent company, isvalued at, ByteDance reportedly saw its revenue grow by 70% year-on-year to more than, TikTokwas the most downloaded app in 2020 with, TikTokremains the most downloaded app in Q1 2021 with, The second most viewed content category is Dance with, The #timewarpscan hashtag videos have been viewed over, Bella Poarchs video lip-syncing M to the B wasTikToksbiggest viral video of 2020 with, The most followed individual onTikTokis. The Facebook Empire Facebooks Lasso (its TikTok clone), has. Insider Intelligence Inc. All Rights Reserved. Douyin, the Chinese version ofTikTokboasted of up to600 million daily active users in 2020. Audience As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. This caution may reflect the platforms history with disturbing content. 2022 Hootsuite Inc. All Rights Reserved. This data comes straight from TikTok. (TikTok, 2019). Thank you for signing up for our newsletter! (Influencemarketinghub, 2021.). TikToks reach is highest for Gen Z users, reaching 25% of female users aged 18-24 and 17.9% of males. The average person in the United States will open the TikTok app 8 times a day. Thinking about adding TikTok to your social media marketing strategy? It was downloaded 693 million times in 2019 and 850 million times in 2020. PROVO, UTAH, WALLAROO MEDIA Michelle Cyca is a writer, editor, and digital content strategist. These numbers have been consistent for a long, with only a few dips. FL 33609, USA. TikTok also continued its streak as the top-grossing app, surpassing $2.5 billion dollars in consumer spending in 2021. It is one of the few social media platforms to have had over a billion downloads, such as Facebook. In 2019, the time spent on TikTok was estimated to be 68 billion hours. The 22 resulting videos, made by Gen Z and Millennial creators, generated 1.4 million impressions and over 3500 hours of views. 29% of consumers that have TikTok installed on their phone use it every day , Brand takeover ads cost anywhere between $20,000 $200,000 (Digiday, 2019), Hashtag Challenges cost brands $100,000+ (Adweek, 2019), Advertising campaigns start at just $50/day now with no long-term commitment (, TikTok recommends an additional $100,000 $200,000 in ad spend within TikTok to promote a hashtag challenge (Adweek, 2019), TikTok influencers with 2.5 million followers or more charge around $600-1000 per post compared to $100-$200 for every 10,000-20,000 followers on Instagram (Telegraph, 2019), TikTok ads can send users to your website, an app page in the app store, or promote your hashtag challenge on the platform (TikTok, 2019), Brands are able to create branded AR lenses, filters, and stickers for TikTok users to insert into their video content. 31.1% of social network users in the U.S. access their TikTok account at least once a month. Either way, please jump in and leave a comment below. TikTok engagement in the U.S. has increased by 1,533% between 2017 to September 2019. TikTok has 1 billion monthly active users (MAUs). That figure rises to 61% for TikTok users in the US. So many people are searching for ways to find happiness in this world of difficulties, relationship problems and emotional pain. What else would you like to see added to this roundup? We factor out business and other nonhuman accounts, as well as spam and duplicate accounts. Industry-leading courses and certifications to advance your skills. There are small differences between the two apps, but they look and function almost the same way. Facebook is viewed favorably by 55% and unfavorably by 39%. Out of 4.48 billion active social media users, 22.32% use TikTok on a regular basis. Its still ranking far behind the advertising juggernauts of Facebook and Instagram. Email me personally at brandon at wallaroomedia dot com. Consumer spending on TikTok increased by a whopping 77% in 2021. Douyin, aka TikTok in mainland China, just hit. To hone your videos with precision and skill, check out our comprehensive video editing guide. Interactive sessions with the brightest minds in social. However, they will have lower engagement rates than creators with only 5,000 followers. Out of 4.8 billion internet users worldwide, 20.83% use TikTok.

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